Guest: Lewis Sayes - Self-taught digital and cross-cultural marketing specialist from Manchester, UK

Episode Description

Ever wonder why some brands nail it when they expand internationally while others crash and burn? This week, host Karl Pontau sits down with Lewis Sayes to unpack the fascinating world of cross-cultural marketing - and trust us, it's more complex than just translating your website!

Lewis brings some spicy takes to the table, using unexpected examples like Meghan Markle and James Corden to illustrate how even celebrities can struggle with cultural adaptation. From Sharp's brilliant Manchester United sponsorship strategy to the stark differences between American "BUY NOW!" messaging and Britain's gentler "Why not try..." approach, this episode is packed with eye-opening insights ...