From Mouthpieces to Brand Champions: The Employee Advocacy Revolution with Priya Shah
The Human Connection Podcast by Karl Pontau
Episode notes
Ever seen the exact same LinkedIn post from multiple people at the same company? 😬 Yeah, that's not authentic—and it's definitely not working.
In this episode, social media and PR expert Priya Shah reveals why companies are sabotaging themselves with cookie-cutter content and how to fix it. With 15 years of experience and her game-changing Squared Communications Model, Priya shows us how to turn employees from corporate mouthpieces into genuine brand ambassadors.
What you'll discover:
- Why identical posts from different employees actually damage trust
- The "uncanny valley" effect of trying too hard to be authentic
- How one company went from social media silence to 5x posting frequency (voluntarily!)
- The simple two-pronged approach to get employees exc ...Â
Keywords
growthleadershipteamhumanconnectionmarketing