The Healthcare GTM Show by Ampliz : Episode 2 Featuring Charu Lata | Performance Marketing Expert
In this episode of The Healthcare GTM Show, Shuvasmita Nanda, Growth Partner at Ampliz, sits down with Charu — a performance marketer with 12+ years of experience across healthcare, D2C, and healthtech marketing. From fake growth metrics and poor funnel nurturing to landing page optimization, targeting mistakes, and healthcare ad inefficiencies — this conversation breaks down why many healthcare companies generate leads but still fail to convert revenue. If you work in healthcare marketing, healthcare SaaS, GTM, RevOps, demand generation, or paid acquisition — this episode is packed with practical insights. In this conversation: • Why low cost-per-install often doesn’t translate into revenue • The biggest healthcare marketing mistakes teams still make • Why most companies ignore the bottom two funnels • How poor landing pages quietly destroy conversion rates • Why healthcare marketing requires trust, proof, and nurturing • The importance of campaign audits, keyword structure, and CRO • Why quality leads matter more than cheap leads • The future of GEO (Generative Engine Optimization) in healthcare marketing Watch Full Episode: Ampliz GTM SHOW
