Brian Way took a small hardcore gym and turned it into a $130K/month brand by making it authentic, inclusive, and impossible to ignore.

In this episode of The Gym Owner’s Podcast, Anthony Pasquale and Natalia Schulte sit down with Iron City Gym's owner for a powerful conversation about gym ownership, culture, branding, leadership, and scaling a fitness business without losing its identity.

Brian shares how he first came into Iron City Gym as a member, became a trainer, built relationships with the previous owners, and eventually took the leap into ownership. Brian admits he was intimidated by the idea of leading a hardcore bodybuilding facility. Instead of trying to become someone else, he leaned into his own strengths: vision, creativity, people, and culture.

Hear how Brian transformed Iron City Gym from a smal ...