She started with a newspaper ad, a few pieces of equipment, and a small-town need. Nineteen years later, Tracy Starkel is still running Go Figure Fitness.

In this episode of The Gym Owner’s Podcast, Anthony sits down with Tracy Starkel, owner of Go Figure Fitness, for an honest and practical conversation about building a gym business from the ground up.

Tracy started as a stay-at-home mom in a small farming community. After hearing local women talk about driving 20 miles to get to a women’s-only fitness facility, she noticed an empty building across the street, bought a few pieces of equipment, ran an ad in the local newspaper, and took a chance. The response was overwhelming, and that first step eventually grew into a long-running fitness business with multiple locat ...