In this episode of The Growth Machine, host Shane Miller interviews Nicholas Loise, founder of Sales Performance Team. They dive into the real reasons why sales hires fail and why most founder-led businesses struggle to build consistent, high-performing sales teams. Nick shares how many founders can intuitively sell their own product but struggle to translate that process into repeatable systems for others, leading to poor onboarding, ineffective training, and inconsistent results. He also breaks down common hiring pitfalls, including relying on non-sales roles to evaluate candidates and falling for “professional interviewers” who perform well in interviews but not in the field. The conversation highlights why sales is fundamentally different from other roles, requiring a specialized hiring approach rooted in real-world experience, as well as why ...