Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)
The Flow State Podcast by Stuart P. Turner
Episode notes
Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.
Keywords
b2b marketingb2b salesaccount based experienceaccount based executionaccount based marketingplanningsalesaccount intelligencebuyer group intelligencebusiness to government procurementrfpgovernment strategyaudience intelligence