What are you actually selling right now?

Not your product. Not your service. What are you actually selling?

In Episode 68 of First in Market, Jay Awal breaks down the one thing most people skip when they build a business online, and why skipping it is costing them more than they realize.

Right now, attention is everywhere. Ads are everywhere. Offers are everywhere. But the people who keep winning are not the ones with the biggest budget or the loudest pitch. They are the ones who figured out that before you can sell anything, you have to sell yourself. Not in a fake way. In a real way. People buy from people they trust. And trust does not come from a product page. It comes from what you show people over time, consistently, before they ever open their wallet.

This episode digs into a simple shift in how you think about what ...