You are working harder than ever to get customers. And it still feels like you are chasing.

There is a smarter way to build. And almost nobody is doing it.

In Episode 62 of First in Market, Jay Awal breaks down why the old way of getting customers is dying and what the builders who will win the next five years are doing differently right now.

Right now, attention is everywhere. People scroll for hours. They see hundreds of ads a day. They have been pitched so many times they have learned to tune it out before the first sentence is finished. The old playbook was simple: find them, interrupt them, sell them. That playbook is getting more expensive and less effective every single month. Most people are doubling down on it anyway. They are spending more money to reach people who are more resistant than ever. That is a losing race. ...