Larry Disparti has built one of Chicago’s most dominant personal injury firms..

Starting in Florida in 2004 with a Social Security disability firm, he expanded into Chicago in 2013. Faced with a hyper-competitive market, he pivoted back to his roots: community-first advocacy. Through initiatives like backpack giveaways, holiday free-ride programs, and anti-bullying campaigns, he transformed his firm into a community pillar.

In this episode, Larry breaks down the 'how' behind his growth, including why he believes brand equity (not just lead generation) is the only way to scale. He also shares the mastermind nudge that took his firm from $150M to $300M, and the operational 'Ambassador Program' he uses to turn former clients into a consistent referral engine.

They also covered:

→ Why he nearly pulled his ads within a year of ...