Mike Alder built one of the most respected plaintiff trial practices in California.

Mike was winning in the courtroom and leaving a lot on the table everywhere else. It took reading a book during COVID to start asking the hard question… what would it look like to build a firm the right way?

That led him to Fireproof. And in a short time, the work on culture, hiring, case-building systems, and business development has started compounding in ways he didn't expect.

Here’s what we talked about in this episode:

→ How understanding insurance policy layers changes everything about how you make a demand

→ The handwritten note strategy that followed Mike into courtrooms he'd never walked into before

→ What discipline in small things has to do with trying month-long cases

→ What 95% of referred cases have in common ...