Before decks, Jade Pender co-founded Valor Agency, a company that provided pre-travel threat assessments, medical evacuation, and kidnap-ransom insurance for ultra-high-net-worth families. The kind of clients who needed two separate private jets just so a single crash couldn't wipe out an entire family's estate. Before that, he sold concussion-prevention football helmets on the road for a Massachusetts startup, ran an events business for the multifamily real estate industry, and walked away from a Division 1 football and track scholarship after transferring twice. The first to UTSA under national championship coach Larry Coker, then to Colorado State chasing a girl. Severely dyslexic, never earned a college degree, and self-described as someone who "isn't a deck builder", Jade built Front Range Outdoor Living from a broken truck window and a cou ...