Ben from Big Pine Decks had 80% of commenters on a local Facebook post recommending his company. A woman saw those recommendations, Googled "Big Pine Decks," found a phone number, and called it. She scheduled an appointment. The person who answered wasn't Ben. She only figured it out because something felt off and called him directly to report it.

Ben had no idea this was happening.

In this episode of the Doctor Decks Podcast, Jason Russell sits down with Ben, co-founder of Big Pine Decks in Bellevue, Nebraska, a composite deck specialist who built a Best of Bellevue award-winning company from scratch with his father-in-law, starting in 2019. Ben breaks down exactly how competitors are allowed to legally run ads targeting your content when you're not running your own, what it costs to stop it, and why a company with two crews and 30,0 ...