Meet Marcello Guimarães, whose path through Brazilian advertising's highest levels led him to become marketing director for GMX Group and the brands underneath that umbrella including Maximo Wood. In this first hour, Marcello shares his unconventional upbringing; growing up as the son of a video rental empire owner in Brazil, spending two years in Orlando learning English through immersion and Hot Wheels rewards, and watching his family go from penthouse to sleeping on office floors after bankruptcy.

You'll hear about his father's pioneering video rental business (modeled after Blockbuster before Blockbuster came to Brazil), the decision to stay in Brazil for love while his entire family moved to the US, and his rise through Brazilian advertising agencies to win international awards. Marcello also shares the story of starting his ow ...