Should handmade soap businesses scare customers into buying?

In this episode of The Dirty Heifers, we're joined by Katherine Popp of Desert Soul Soapery to talk about one of the biggest issues facing the handmade soap industry: fear-based marketing.

From "non-toxic" claims to miracle ingredient promises, we discuss where education ends and manipulation begins. We also dive into ingredient myths, FDA claims, copying soap designs, building customer trust, and how honest businesses can stand out without tearing down the competition.

Whether you're a new soap maker or an experienced small business owner, this conversation will challenge the way you think about marketing.

👇 Tell us in the comments: Have you ever seen fear-based marketing in the handmade community?

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