Valentine’s Day might look cute on Instagram — but behind the scenes? It’s cure time math, shipping stress, pink mica chaos, and customers who think “handmade” means “instant.”

In this Valentine’s Day special, Margaret, Jessie, and Shauna break down why soap makers are already thinking about February while everyone else is still recovering from Christmas. From planning releases months in advance to dealing with last-minute shoppers, fragrance fails, and heart-shaped regrets, this episode pulls back the curtain on what it really takes to get Valentine’s products to market.

Along the way, the heifers share their best and worst Valentine’s releases, customer chaos stories, partner struggles during busy seasons, and a Word of the Week that sounds like a medical condition but actually means “beautiful.” (Spoiler: Jessie absolutely ...