In this kickoff episode, we dive into one of the biggest reasons small business websites fail: confusion. You have five seconds to make it clear what you offer, who it’s for, and why it matters — and most websites don’t pass the test.

I walk you through the real story of a bakery owner who thought she had a “pretty good” website… until she realized her customers couldn’t understand what she actually sold. You’ll hear how a few simple shifts transformed her online presence — and how you can apply the same clarity to your own business today.

This episode sets the tone for the entire show: calm, practical, and focused on helping you build a business that works smarter, not harder.

🔑 What You’ll Learn

• Why clarity beats creativity on your homepage

• The 5‑Second Rule and how to test your own website

• The thre ...