One of the biggest surprises I've had while building The Creator's Log is that one of my episodes gained more traction on YouTube than it did on traditional podcast platforms.

In this episode, I talk about why every podcaster should consider uploading their episodes to YouTube, even if they're not creating a video podcast. I share what happened when I started distributing my audio-only episodes to YouTube, why discoverability works differently there, and how it changed the way I think about publishing content.

I also walk through my simple workflow for optimizing podcast episodes for YouTube, including transcripts, thumbnails, SEO-friendly titles, descriptions, and hashtags.

If you're an independent cre ...