What if the college process starts years earlier than anyone told you?

In this episode, I’m joined by Bekka Goldberg, a college counselor who spent her career in admission and student advising at independent schools including the School of American Ballet and the Benjamin School before stepping into entrepreneurship.

Bekka and I talk about the difference between a kid who’s giving up and a kid who’s outgrowing something, and why she pushes families toward genuine interest instead of resume building. She tells me about one student whose passion for mangroves turned into something no one saw coming. We also get into what she promised herself she’d never do as a parent, and why parent support sometimes means stepping back when everything in you wants to step in.

In this episode, you’ll learn:

- When to push your kid to stay w ...