Are your thoughts about money actually holding your business back? In this episode of the Business Brains and BS podcast, Eric and Greg dive deep into the psychology of wealth and reveal how common phrases like "money is the root of all evil" create a scarcity mindset that caps your success. From redefining money as a tool for freedom to mastering the art of charging what you are actually worth, Eric and Greg share personal breakthroughs from their own entrepreneurial journeys. Plus, they break down the economics of premium service and show you exactly when it's time to test, measure, and raise your prices.

In this video, you’ll learn:

• Why money is one of the most emotional obstacles for business owners
• How to flip your perspective from a scarcity mindset to an abundance mindset
• Why "profitable is ...