Episode notes
An 82-year-old Maryland farmer just shattered the dairy industry's most expensive myth: that you need genomic testing and million-dollar genetics to build championship cattle. The Schwartzbecks of Peace & Plenty Farm transformed a teenager's $50 Jersey calf into 181 Excellent Holsteins, a million-dollar sale, and the 2025 McKown Master Breeder Award—using observation and patience instead of algorithms. This episode reveals the contrarian breeding philosophy that's embarrassing tech-obsessed operations and proves why your best genetic investment might be sitting in your barn right now, not in a catalog.
Key Takeaways:
- How ONE foundation female spawned an entire dynasty of excellence—without a single genomic test
- Why "hungry cows milk" philosophy beats genomic predictions for consistent 24,000 lb production at 4.0% fat
Keywords
Peace & Plenty Atwood JubilantPeace & Plenty Doc Jubie 16