E202 Bull in a China Shop: How Juan Moreno Turned the Dairy World Upside Down

Join hosts Bella and Douglas as they explore how Juan Moreno revolutionized the dairy genetics industry through innovations in gender-sorted semen technology and genomic testing. From his early days on a Colombian cattle farm to becoming the 2025 World Dairy Expo International Person of the Year, Moreno’s journey exemplifies how purposeful disruption can transform an entire industry.

Introduction

• Introduction to Juan Moreno as the “Steve Jobs of dairy genetics”

• Explanation of the “bull in a china shop” metaphor as it relates to Moreno’s career

From Colombian Roots to Dairy Innovation

• Moreno’s early life on his family’s Colombian cattle operation

• Education at Ohio State University (Bachelor of Science in Dairy Science)

• Graduate work in Reproductive Physiology at Texas A&M University