Episode notes
Key Points Discussed:
1. Consumer demand for transparency in dairy products
• 73% of consumers more likely to buy traceable dairy products
2. Blockchain technology in dairy industry
• Digital ledger tracking milk from farm to table
• Improves traceability, quality control, and fraud prevention
3. ROI of blockchain implementation
• Traceability time reduced from 7 days to 2.2 seconds
• Average recall costs down from $14 million to $6.5 million
• Consumer trust increased from 62% to 89%
4. Real-world examples
• FrieslandCampina’s ‘grass to glass’ transparency system
• Gopal Enterprises’ contamination detection in India
5. Day in the life of traceable milk
• From 6 AM milking to 7 PM pizza delivery
• AI sensors, GPS tracking, smart contracts, and ...