Thomas Altman and Rob Barnes from Betty explain how the Association Intelligence Podcast came together, why they built it, the tools they used, and why this is the only all-human episode.

What this helps your team answer

• How to use AI to research a topic without ending up with "AI slop" - what a rigorous, governed process for turning AI research into a real deliverable looks like.

• An example model for pairing human judgment with AI output.

• How to make AI-assisted work feel human and trustworthy instead of generic or robotic.