Episode notes
What if the revenue goal was never actually the thing you wanted?
We’re taught to chase the $10K month, the $100K year, the million-dollar business, but the number is usually standing in for something else: freedom, safety, flexibility, choice, travel, better clients, slower mornings, more time with your family, or simply a life that feels like yours.
In this episode of The Aligned Edit, I’m talking about what happens when the revenue goal quietly becomes the boss of the business, why you can hit the number and still completely miss the life, and how to start building toward what you actually wanted the money to create.
If this has you questioning whether your business is actually pointed toward what you want, start with The Blind Spot at https://www.veronicadietz.com/the-blind-spot