Episode notes
Your audience tells you they want the reading, the service, the membership, the program, or the chance to work with you.
Then they do not buy.
Before you lower the price, create another mini offer, or decide your audience is full of people who cannot afford you, look closer at what their interest actually means.
In this episode, Veronica Dietz breaks down the difference between attention, appreciation, fascination, personal relevance, buying intent, and an actual purchasing decision.
You’ll learn why someone can genuinely want your work without making it a priority, what buyer behavior looks like when someone is moving toward a sale, and why “I can’t afford it” should not automatically become your entire pricing strategy.
Because someone liking the idea of your work and someone deciding they want your work applied to their life are not the same customer.