Episode notes
People are visiting your website, clicking around, maybe even spending time on the page, but they are not buying, booking, applying, or joining.
That does not automatically mean your website is the problem.
In this episode of The Aligned Edit, Veronica Dietz breaks down why website traffic does not equal buying intent, how your customer journey can break long before someone reaches the sales page, and why more visibility will not fix a disconnected path to purchase.
You’ll learn how to look beyond conversion rate and identify what your buyer needed to recognize, understand, trust, and decide before she ever reached the checkout.
If your website is getting traffic but not sales, this episode will help you determine whether the real issue is your content, positioning, offer, sales page, buyer journey, or something else entirely.