There is a difference between understanding what your client is going through and making your business absorb the cost of it.

In this episode of The Aligned Edit, Veronica Dietz examines financial rescuing, overdelivery, client boundaries, accessibility, resentment, scope creep, and the invisible agreements caring women can accidentally create inside their businesses.

You lower the invoice because money is tight. Add another call because she is overwhelmed. Give the extra revision because she has had a rough month. Extend the project because life happened.

Individually, each decision may be completely reasonable. The question is whether you chose the generosity, or whether you felt emotionally unable to do anything else.

For women running service businesses, that distinction can change your pricing, profit ...