If you drop your price and hear the same hesitation anyway, the price might not be the real problem.

In this episode, Veronica breaks down the founder pattern of using discounts, bonuses, and payment plans to solve an objection nobody actually diagnosed.

Sometimes price is load-bearing.

Sometimes it is just the easiest number to blame.

This episode looks at:

• how to tell whether price is actually the issue
• why discounts can create more resentment than revenue
• what repeated objections are trying to show you
• why “I need to think about it” is not the same as “I cannot afford it”
• what to ask before lowering your price again

If cheaper does not change the answer, price was probably not the question.

 ...