Before You Hire a Marketing Agency, Diagnose the Real Problem

The Aligned Edit, Season 5, Episode 3 | Before You…

A founder asked me to help her choose between three marketing agencies.

We never talked about the agencies.

Instead, we spent the session figuring out whether marketing was actually the problem.

It wasn’t.

In this episode, I walk you through the questions I asked, the clues I looked for, and why hiring the right agency can still produce disappointing results if you’re solving the wrong business problem.

If you’ve been thinking your next step is hiring a marketing agency, redesigning your website, running ads, or investing in more visibility, listen to this episode first.

In this episode:

• Why a marketing agency isn’t always the ...