The business is making money. The clients are happy. The work is excellent.

And you are quietly disappearing inside it.

Revenue is not always proof that the model works. Sometimes it is proof that you are still willing to carry what the business refuses to solve.

In this episode, Veronica Dietz breaks down what happens when the identity that built your business becomes the identity your revenue is attached to — and why you cannot simply stop performing it when the invoice is still due.

What's covered:

• Why the praise clients give you is often the clearest clue to the problem
• How a personal adaptation becomes a business model without you noticing
• Why the business world celebrates your survival pattern when it improves the customer experience
• The difference between a business that pays for y ...