A founder says: I need help with my marketing. Maybe. But what if the offer is the issue? Or the audience is too broad? Or the pricing was built around fear?

In this episode of The Aligned Edit, Veronica Dietz names the distinction that most business advice skips: the difference between helping a founder execute a plan and helping a founder diagnose whether the plan was built on the right premise.

This is not a takedown of business coaching. Coaching is valuable when the question is correct and the founder needs support moving through it. The problem is buying coaching when what you actually have is a structural misdiagnosis. A good answer to the wrong question still costs you time, money, capacity, and confidence.

Veronica walks through the specific wrong questions she hears most often — from "how do I get more leads" to "do I  ...