The clients are coming. The revenue is there. But something about who you're attracting feels off, like they need something adjacent to what you actually do. That is not a marketing problem.

This episode is about what happens when your business has evolved but you're still presenting the version of yourself you were two years ago. The wrong clients aren't the problem. They're the clue. And once you understand what they're pointing to, everything else starts to make sense.

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