‘You are perceived as you price’ - Ian Whittaker

Advertising is entering a new economic era. AI is changing what gets automated, what gets valued, and how agencies prove their worth.

In this episode of The AI Lyceum®, Samraj Matharu speaks with Ian Whittaker, a media and advertising analyst who has spent more than 25 years looking at the industry through a financial markets lens.

Ian argues that advertising has become too focused on efficiency: lower CPMs, cheaper reach, faster execution and marginal optimisation. But clients, CFOs and boards do not think in media metrics. They think in revenue growth, free cash flow, margin, risk and capital allocation.

This conversation asks a simple question: if AI makes execution cheaper, what does the advertising industry get paid for next?

We discuss why the cu ...