How Advertising, AI and Algorithms Shape What We See [Alessandra Di Lorenzo, Advertising Leader] #28
The AI Lyceum by Samraj Matharu
Episode notes
‘The web is one big fat ad.'
That was Alessandra DiLorenzo’s quote of the podcast, and it gets right to the point.
In this episode of The AI Lyceum®, Samraj Matharu speaks with Alessandra DiLorenzo, former CEO of lastminute.com media and former leader at eBay and Vodafone, following her recent TEDx Royal Tunbridge Wells talk at the March 8, 2026 event themed ‘Momentum’. Her TEDx speaker profile framed the idea simply and sharply: ‘My daughter could skip ads before she could read the word advertising.’
A key theme running through this conversation is reversibility. Alessandra makes a sharp distinction between decisions that can be reversed and those that cannot. If a decision is reversible, AI can help optimise it. If it is irreversible, ...
Keywords
aiadvertisingAlessandra Di Lorenzo