Agentic Advertising: How AI Agents Will Buy and Sell Media [IAB Tech Lab, Shailley Singh] #24
The AI Lyceum by Samraj Matharu
Episode notes
This episode is sponsored by Advertising Protocols™ — a free and open directory for the entire advertising ecosystem, built to help people explore the protocols, standards, tools, and infrastructure shaping the future of media and ad tech.
🌐 https://advertisingprotocols.com
'Bot is the old world. Agent is the new world' – Shailley Singh
What happens when AI agents start buying and selling media?
In this episode of The AI Lyceum™, Samraj Matharu sits down with Shailley Singh, EVP Product and COO at IAB Tech Lab. Shailley has helped shape modern digital advertising through senior roles at companies including Yahoo and PayPal, and through contributions to major industry standards such as MRAID for mobile.
Now ...
Keywords
technologyartificial intelligencephilosophymarketingadvertisingIAB PROGRAMMATIC