#16 – Winning the Zero Click: AI and Marketing’s Future [Professor Jim Lecinski Kellogg. School of Management]

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“AI raises the ceiling and raises the floor. It is not the end of marketing. It is the beginning of better marketing.” — Jim Lecinski

In this episode, Samraj speaks with Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management and former Google VP.

He created ZMOT (Zero Moment of Truth), the idea that people research and judge brands long before they reach a store or website. His new book, The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers, offers a clear method for adopting AI in modern organisations. In the Zero-Click Era, where AI answers instead of sendi ...