EP11 - What is Greenwashing?
Tell Me Less by Maggie Nelson, Mallory Hauser & Legend Pham
Episode notes
Greenwashing and green marketing, oh my! Companies make environmental and sustainability claims often, but are they always telling the truth? Maggie dives into the definition of greenwashing, why it matters, and how to spot the difference between green marketing (which is actually a good thing).
Resources for Certifications:
B-Corp: Businesses that display high standards of social and environmental behavior. https://www.bcorporation.net/en-us/
Rainforest Alliance:Agriculture products including herbs, spices, forestry products like packaging, and the tourism business. https://www.rainforest-alliance.org/
Fairtrade Certified: ...
Keywords
green marketinggreen washing