The Digital Monkeys Podcast | Podcast on RSS.com

The Digital Monkeys Podcast

The Digital Monkeys Podcast

by The Digital Monkeys

Marketing Technology

Season 1

E06 The Digital Monkeys Good Creative Doesn't Just Happen.

In this episode, Anita, Content Creator indulges Steve, Creative Director, and Denis, Head of Studio in a conversation on why creativity is more than just a thought. The experts share their views on how they can discern creative work, what criteria they adopt, how colors impact psychology and some examples of highly impactful creative marketing campaigns. Find out what will set you apart from your competition in this podcast. Discussion Points 0:00 Introduction 2:00 How can you tell when creative work is good? 4:30 How do you differentiate creative work from its inspiration? 7:00 What does appealing mean? 11:11 Are colors psychological? 13:53 What makes a good creative? 20:36 What’s the criteria for selecting great ideas? 23:10 Any guiding tricks for maneuvering the creative field? 25:24 Examples of good creative campaigns. 29:05 Wrapping up Useful Links We’re No. 2! (Avis vs Hertz): https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html Why did Van Gogh Cut His Ear: https://www.vangoghmuseum.nl/en/art-and-stories/vincent-van-gogh-faq/why-did-vincent-van-gogh-cut-off-his-ear Fearless Wall Street Girl: https://www.theatlantic.com/business/archive/2017/03/fearless-girl-wall-street/519393/ Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/9A-F5UYQDLQ

E06 The Digital Monkeys Elements of a Good Campaign Podcast

Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen. Discussion Points 0:00 Introduction 0:39 Use of Influencers 3:02 Tapping into customer behavioral data 4:47 Nano-influencers 6:20 Originality 10:01 Influence (persuasion) 12:43 Be memorable 15:00 Examples of good campaigns 19:12 Wrapping up Useful Links The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/Am7VRHiwnIo

E05 The Digital Monkeys Favourite Apps Podcast

Anita, Content Manager asks Anne, Client service and Erastus, Graphic Designer & Animations about their favorite social media apps and why they enjoy using them. The trio then indulges in a conversation about the marketing opportunities the apps provide. They answer questions such as how each app is relevant to businesses, how advertising can be implemented in them and what the future holds for social media applications. Take a listen and find out their insights. Discussion Points 0:00 Introduction 0:28 What’s your favorite app? 1:55 Most relevant apps for businesses 4:15 Social Media Audiences 6:05 Using Twitter Spaces for Advertising 7:14 Using TikTok for Advertising 11:00 Do brands still need creatives in the Age of TikTok 14:43 What is the future of your favorite app? 16:46 What’s your average screen time on your favorite app? 17:31 Wrapping up Useful Links Rebranding of TikTok from Musical.ly: https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin Twitter Spaces: How to Use it Effectively to Grow Your Brand: https://www.socialpilot.co/blog/how-to-use-twitter-spaces Branded Hashtag Challenge: Harness the power of participation: https://www.tiktok.com/business/en/blog/branded-hashtag-challenge-harness-the-power-of-participation Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/dUwglatwtos

E04 The Digital Monkeys CTV podcast

Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV. Discussion Points 0:00 Introduction 1:35 Evolution of TV 3:16 Connected TV 5:05 Smart Server Systems 9:04 Market adoption Smart Ads 11:58 Connected TV vs Linear TV 13:05 CTV Ads Execution Criteria 15:27 ROI of CTV Ads 20:10 Premium Offerings - Pay for No-Ads Experience 22:10 CTV Analytic Tools 23:43 Wrapping up Useful Links What is Connected TV: https://www.oracle.com/ke/cx/advertising/measurement/ctv-vs-ott/ Smart Ads: https://www.thedrum.com/opinion/2017/05/10/smart-ads-the-future-ad-evolution-here Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/3OuE_CtD7ro

E03 The Digital Monkeys #BreakTheBias International Women's Day 2022 Podcast

Cynthia, Social media manager indulges Jacque and Franc in a conversation about bias against women in society. What constitutes bias against women? Is today’s bias against women deliberate? How can we progress towards an unbiased society? The tackle these critical questions as we commemorate 2022’s International Women’s Day. Discussion Points 0:00 Introduction 0:38 Do people understand the bias against women? 2:02 Do personality contributes to bias against women? 3:20 Is breaking the bias a personal or societal responsibility? 7:04 Ways of breaking the bias 10:33 How better can we educate society to break the bias? 17:46 How do we break the barrier to accessing mentors? 20:47 The mindset of women 24:33 Wrapping up Useful Links Credit Bank Launches elev8HER: https://creditbank.co.ke/discover-more/credit-bank-launches-elevateher-a-women-targeted-banking-product/ Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/FQqUbv5FjZs

E02 The Digital Monkeys what to expect in 2022 Podcast

Franc, Head of Digital at TDM indulges Jacque, Social Media Manager in a discourse about the digital trends to expect in 2022. They look at QR Codes, Metaverse, NFTs (Non-Fungible Tokens), Google Analytics 4, E-commerce, Social Media Influencers, and tools. Discussion Points 00:00 Introduction 08:30 QR Codes 12:20 Metaverse 15:58 NFTs (Non-Fungible Tokens) 19:08 Google Analytics 4 25:50 Influencers 29:43 Social Media Tools 34:32 E-Commerce 39:12 Conclusion Useful Links What is NFT and How it Works: https://www.investopedia.com/non-fungible-tokens-nft-5115211 What is Q-commerce: https://www.gofrugal.com/blog/what-is-q-commerce/ Who Invented the QR Code?: https://www.sproutqr.com/blog/qr-code-history Safaricom M-Pesa 1-Tap: https://www.youtube.com/watch?v=-Ez5OoLogRQ KIpchoge Sells NFT: https://www.theeastafrican.co.ke/tea/sports/kipchoge-debut-on-nft-3388446 Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://www.youtube.com/watch?v=PyWBdpRc3QA

E01 The Digital Monkeys Digital Year in Review 2021

In the premiere podcast of TDM, Franc, Head of Digital, and Jackie, Social Media Manager, recap the most notable digital media developments in 2021. They discuss influencers, streaming services, the creators' economy, and the controversial clout chasing evident in modern society. Indeed, a lot happened in 2021 but more is expected this coming year. Discussion Points 0:00 Introduction 0:40 Influencers 6:12 Music Streaming Services 10:50 Voice Search Technology 13:30 Creators Economy 17:47 Newsletter 18:56 Digital Newspapers 20:00 Cookies 22:34 App Permission 24:40 Clout Chasing 26:25 Wrapping Up Useful Links Clubhouse: A social audio app for iOS and Android where users can communicate in audio chat rooms accommodating groups of thousands of people. www.clubhouse.com The Death of the Third-Party Cookie: https://blog.hubspot.com/marketing/third-party-cookie-phase-out Follow us on our social media for instant updates. Facebook: https://web.facebook.com/thedigitalmonkeys Twitter: https://twitter.com/tdmke Instagram: https://www.instagram.com/the_digital_monkeys/ Shareable link to the episode: https://youtu.be/iP-bbq3SlOY