"Say yes to opportunities that scare you" - David Pangilinan, Senior Manager of Market & Cultural Intelligence at Paramount, aka @DavidIsHereNow.

David Pangilinan, blesses the podcast in this episode to share insights on cultural intelligence, the importance of personality in the workplace, and how his Filipino-American background influences his storytelling. Our conversation highlights the significance of understanding diverse cultural backgrounds and the role they play in shaping narratives (and consumer behaviour!).

David discusses the evolving nature of cultural trends and their impact on marketing strategies, emphasizing the need for brands to authentically engage with their audiences. In this engaging kōrero, we explore the themes of authenticity in content creation, the balance between passion and trends, and the importan ...