Episode notes
Welcome to another exciting episode of The Digital Embellishment Show! In this installment, host Kevin Abergel sits down with John Carlin of Lahlouh to delve into the evolving landscape of the print industry.
With over 28 years of experience, John shares invaluable insights on:
• Transitioning from Management to Sales: How moving back into sales has changed with modern tools like LinkedIn and HubSpot.
• The Power of Personalization: Exploring the untapped potential of variable data printing and how personalization enhances customer engagement.
• Digital Embellishments: Discussing the underutilization of embellishments in print and how they can add value and profitability.
• Trends in Packaging: From custom packaging solutions to the rise of influencer boxes and micro-run packaging for small businesses.
...Keywords
PrintEmbellishmentPackagingTaktifulmarketingvertical marketsfinishingGetTaktifiedPrintingInnovationDesignTrendsInnovationPrintIndustryFutureofprintSales