Episode notes
Welcome back to another episode of Taktiful Tuesdays! 🎉 This week, host Eric Vessels sits down with the legendary Daniel Dejan - a graphic arts industry veteran, creative director at Dejan Associates, and co-founder of MarketWise Academy. With over four decades of experience in print production, paper selection, multi-channel marketing, and digital embellishment, Daniel brings a wealth of knowledge to the table.
In this episode, we dive into:
✅ How print has evolved alongside digital media
✅ The profitability challenge for printers in a rapidly changing tech landscape
✅ The rise of digital embellishments (raised varnish, foil, haptics) and their impact on marketing
✅ Why the power of touch makes print more memorable than digital
✅ The future of print in a data-driven, AI-enhanced world
📢 If you're ...