BALENCIAGA and OREO leverage WeChat as digital debut runaway and exclusives window
TRL Podcasts by TRL Group
Episode notes
From BALENCIAGA, OFF-WHITE to OREO, WeChat Store has come the “wind vane” of big brands’ digital Runaway for exclusive series launch.
Keywords
wechat flagship storeexclusive series launchshopping mall omnichannelrewarding systemwechat scrm