Episode notes
we go behind the scenes of Thailand’s most revolutionary retail concept: Sense of Style (SOS). Known for transforming Instagram’s viral hits into a powerhouse brick-and-mortar reality, SOS has become the heartbeat of Siam Square fashion.
Host Mr. Jason and Co-hosts Proud and Esther sit down with Khun Thoy, the visionary founder of SOS and Fit U Academy. We explore:
- The SOS Origin Story: How a vision for curation turned into a multi-brand phenomenon.
- Incubating Talent: The specific criteria SOS uses to select and elevate the next generation of Thai designers.
- The Business of Fashion: Khun Thoy shares her 10-year perspective on how local brands can survive and thrive in a competitive global market.
Plus, don't miss our Headline News segment, where we break down three major stories impacting the fashion industry today. Whether you’re an aspiring designer, a retail enthusiast, or a fan of Thai style, this episode is your masterclass in fashion entrepreneurship.
Keywords
thai fashion
sos
sense of success
fashion retail
khun thoy