Joe Nicassio - How to Pick the Ri...
Joe Nicassio - How to Pick the Right Business to Start

Stuck? Time to Improv! The Startup Launchpad by Mary Scott

Episode notes

Business Commitment and Passion

Mary Scott, from BusinessRiff, discussed the importance of choosing the right business with Joe Nicasio, a business consultant. Joe emphasized the questions startups should ask themselves, such as "Can I make money at it?" and "Do I enjoy it?". He suggested that passion for the business is important, but it should be a long-term commitment, as startups are building both a business and personal brand. Joe advised against starting multiple businesses in quick succession, as it suggests a lack of commitment.

Business Success: Passion, Problem-Solving, Proficiency, Proprietary Solutions

Mary and Joe discussed the importance of passion, proble ... 

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startuporganizestartup adviceentrepreneurleadershipstartup sales