My early guest list came straight out of my own orbit — Jason Coleman first, then Rebecca Gill, Brian Krogsgard, Corey Miller, Carrie Dils — and my first big guest, Chris Coyier, said yes far earlier than I had any right to expect. Someone eventually pointed out that my roster skewed heavily male, and while I hadn't done it on purpose, I hadn't been mindful about it either; I've kept it close to an even split ever since. The other thing I decided early and still hold to: a guest owes you their time and nothing else. No required social shares, no prep homework, no strong-arming. They're doing you a favor.

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