Eric Nuzum wrote a piece arguing that podcasting's pivot to video is going to end in a charred mess of garbage fire wreckage, and I think he's mostly right — though not for the reason most people assume. This is a reaction to that article and a follow-up to last week's "is video worth it" question: video isn't a magic wand, and adding it to solve your download problem instead of your audience's problem is exactly the rushed, mistargeted move he's warning about. I get into video's three jobs, why 90% of podcast consumption is still audio, and why serving your audience has to come first.

Resources & Links

• "Podcasting's Pivot to Video Will End Up in a Charred Mess of Garbage Fire Wreckage" by Eric Nuzum — audioinsurgent.subs ...