From Hobby to Income Generator: The 3 I’s That Turn a Podcast Into a Business

Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems by Joe Casabona

Episode notes

Many podcasters start with the hope that downloads and sponsors will magically appear — but if you want your show to make money, you need more than wishful thinking.

This episode walks through the three essential “I’s” to transform a podcast from a casual hobby into a revenue-generating asset:

  • Intention (know your audience and improve quality)
  • Investment (put resources into the right tools and talent)
  • Iteratipon (get feedback, refine, and make your show something worth paying for).

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