I want you to think about the times you make introductions to people. Maybe you’re introducing a coworker to your spouse, or a friend from one area of your life to a friend in another area of your life. You likely say something like, “Bob, this is Jean. Jean, Bob. Bob is one of the best copywriters I know! And Jean is fantastic at graphic design.” What you don’t do is say, “Bob, Jean. Jean. Bob. Now tell each other what you do,” because they’d both be caught off-guard. If you ask me, “What is the worst question podcasters commonly ask their guests,” you’ll get one, unequivocal answer from me:

So tell us who you are and what you do.

And while I’ve spoken about [why podcasters shouldn’t ask that question], if you go on podcasts, chances are you’re getting it. So how, as a podcast guest, do you turn that into a way to stand out? Let’s  ...