Should We Stop Repurposing Content (and Start Repurposing Ideas)?

 At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms. 
More people (myself included) are keeping video on for their podcasts to create clips from podcasts. 
With AI tools, that became easy. Feed one format into an AI and it spits out a different format.